Panama City Beach – Holly Fair Annual shopping extravaganza Nov. 13-15, 2009

PANAMA CITY BEACH – The Junior Service League’s Holly Fair, presented by Coastal Community Bank, is celebrating its 21st year with the Spirit of Giving.

Our Panama City Beach Condo guests this weekend have a special shopping opportunity. 

The theme for the annual shopping extravaganza at Boardwalk Beach Resort will be the focus of a new placement booth, where guests can see how the proceeds made at the event go back into the community.
 “I think for a long time people just thought it was a fun shopping event,” said Michelle Lacewell, public relations chairman.  Lacewell explained that after the Junior Service League’s expenses of the event, such as printing flyers and invitations and renting the Boardwalk Beach Resort & Conference Center, all of the proceeds go directly into programs and services for the community. 

A special preview part will be presented from 6-10 p.m. Nov. 12 by Maharaja’s Fine Jewelry & Gifts. Tickets are $50 to the party, which will include live music, hors d’oeuvres, cocktails, and a silent and live auction. Browse the silent auction full of treasures, and Scott Rossman will host a live auction. Goody bags for each guest will be provided by Maharaja’s.

With more than 70 merchants this year, it is easy to see why the focus has been on shopping. Guests can take advantage of the selection and early one-stop shopping, while merchants can kick off their sales for the holiday season.  “A lot of them will do pricing and deals that they wouldn’t do inside their stores,” Lacewell said.  Holly Fair, voted “Best of Bay” for a third year in a row, offers unique gifts, jewelry, accessories and holiday-themed items. Shopping is Friday through Sunday, with $5 general admission each day.

In addition, there is a Champagne Brunch from 8 to 10 a.m. Nov. 13. The special ticketed event, $25, presented by Gulf Coast Dermatology offers exclusive early admission to Holly Fair, while guests enjoy brunch, a fashion show and live entertainment.  “Brunch is a historic part of the event,” Lacewell said. New this year, the Blue Moose Bar and Grille, located in Boardwalk’s Convention Center, will be hosting Girls’ Night Out at Holly Fair from 6 to 8 p.m. Nov. 13. The Blue Moose will be offering drink specials for women shopping at Holly Fair.   “We wanted to encourage women to come in droves,” Lacewell said.     

And for sports lovers, Blue Moose will host SEC Football Saturday on Nov. 14 from 1 to 8 p.m.   “You can shop and then go and check out the game,” Lacewell said.  In addition to Moose’s big screen TVs, it offers a full menu featuring fresh seafood and steaks, wings and chicken finger baskets, as well as a selection of beer and a full bar.  Lacewell said this should give the guys a good break from the shopping.


Shopping is from 10:30 a.m. to 8 p.m. Nov. 13, 9 a.m. to 8 p.m. Nov. 14 and 11 a.m. to 4 p.m. Nov. 15 at the Boardwalk Beach Resort, 9600 S Thomas Drive, Panama City Beach. General admission: $5; free for ages 12 and under. More info:

Special activities

Preview Party
• Boardwalk Beach Resort 6 p.m. to 10 p.m. Thursday, Nov. 12
Champagne Brunch
• Boardwalk Beach Resort 8 to 10 a.m. Friday, Nov. 13
SEC Football Saturday
• Blue Moose Bar and Grille Saturday – 1 p.m. to 8 p.m., Nov. 14
Photos with Santa Claus
• Boardwalk entrance Noon to 2 p.m and 4 to 6 p.m. Saturday, Nov. 14 Noon to 2 p.m. Sunday, Nov. 15
Girls’ Night Out at Holly Fair
• Blue Moose Bar and Grille 6 p.m. to 8 p.m. Friday, Nov. 13

This year’s vendors

Holly Fair has sold out of booth space with more than 70 merchants from around the nation. Vendors offer an extensive selection of unique and exclusive gifts that include Christmas decorations, crafts, jewelry, clothes, toys, food specialties, household accents.


Ava Blue Boutique

Avenue Sea

Bay Med dba Dr. Ceydeli

Beau Tresor

Best Friends Boutique

By The Bay

Carol’s Décor & Home Interiors

Catherine Wendahl, Designer

CDPE Team @ Prudential

Cedar Ridge Wood

Cherchies Specialty Foods

Cher’s Hallmark

Crossroads Collections

Custom Florals By Robin

Cute and Sassy

Dazzle Wear


Designs & Finds by Dottie

Divers Den

Doodlebugs Boutique

Dr. Moskowitz

Drs. Ward and Strickler


Eden Salon and Spa

Emerald Beach Marketing, LLC

Fancy That Whimsical Shop

Feathers Shoe Boutique

For Art’s Sake

Fresh Impression Letterpress

Gulf World Marine Park

Jewelry Designs by Faith

Kathryn Gonzales

Kids Juke Box

La Vie Est Belle

Maharaja’s Fine Jewelry & Gifts


Marlene East Designs


Miss Charlotte’s Boutique

Movie and Gift Depot

My First Bike

My Soul Is Yours

Newk’s Express Café

One Wired Woman

Only Herbs Gourmet

Panama City Dive Center

Perfect N Pearls


Plum Delightful

Pyramid, Inc.

Sacks In The City

Seabreeze Winery

Serenity Spa

Shader Productions

Shader Productions

Shades of Blue

Southern Distributors

St. Andrew’s Bay Nursing Center

Sweet and Spicy Gifts

The Back Connection

The Boutique @ Pirates Cove Marina

The Eye Center of North Florida

The Florida House

The Fuss Boutique

The Grapevine and Three Oaks Winery

The Healthy Gourmet by Americraft

The Humane Society of Bay County

The Velvet Moon

The Word in the House

Trinity Treasures

Very Beautiful Things

What a Girl Wants

925 Imports, Inc.


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